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Sunday, 17 May 2009
Our New Corporate Neighbor: Costco Comes to East Harlem
In Black on the Block, Northwestern sociologist Mary Pattillo analyzes black middle-class gentrification on Chicago’s South Side. In a strikingly poignant discussion of class-segmented public space, Pattillo describes the neighborhoods two main supermarkets: the Hyde Park Co-op and One Stop Foods. The two supermarkets are segregated by class; black middle-class newcomers are the only customers at the Hyde Park Co-op, while their working class counterparts are the only customers at One Stop Foods.
While the details may be different, this particular discussion points to common trend in cities across the country. Typically, a new Whole Foods in a depressed urban neighborhood signals encroaching gentrification. This development often precipitates the displacement of local corner stores or other cheap, bulk-food alternatives. Yuppie gentrifiers would rather shop organic at a Whole Foods than frugally at a Wal-Mart or Costco.
Gentrification in Harlem has dramatically impacted the community in the last five years. So when Costco announced plans to open a store on East River Avenue at 116th Street, many community members welcomed it as a positive development. Yet a baffling, elitist, and deplorable corporate policy has tempered initial optimism: Costco will not accept food stamps.
Say what you want about big-box development—the exploitation of workers, the displacement of locally owned business—but a Costco brings jobs and cheap food to Harlem. Yet when 30,000 East Harlem residents receive food stamps, Costco’s denial of their business is an emphatic dismissal of their very existence. Costco can exploit the physical space of the neighborhood, use residential streets to make midnight to 5 AM deliveries daily, but willfully accepts the increasing economic marginalization of the majority of East Harlem’s residents.
Costco responded with flippant arrogance that they simply couldn’t afford the technology needed to accept food stamps. Apparently they are unaware that the state provides all of the necessary equipment, free of charge.
The New York Times quoted Viveca Diaz, an East Harlem resident, on the situation. With striking clarity, Diaz astutely noted, “They were saying at one point they don’t have the technology. Very interesting. The corner bodega takes food stamps, and Costco doesn’t?” Well, Ms. Diaz, the former establishment cares about the needs of the community, and the latter…not so much.
Labels:
cities,
gentrification,
Harlem,
neighborhoods
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